Geo-targeting provides content to a specific audience, and can also help generate leads, and build deeper relationships within the targeted community. Here are some basic tips to get you started!
- Gear your content toward your target audience through community events and tying content in with local trends
- Always post content with photos or videos – this increases the interest and click rates. When you are posting of any kind, always be sure to:
- add your location
- use relevant hashtags
- When including hashtags on your posts, you should always:
- create a location hashtag
- create other hashtags that connect you with your post content such as business name or type (ex. #landtitle #titlecompany)
- Make sure you are engaging with your audience with actions such as liking or replying to their comments, responding to direct messages you receive, and liking/following back businesses that are loyal to you.
- create a location hashtag
- create other hashtags that connect you with your post content such as business name or type (ex. #landtitle #titlecompany)
When you are working on developing your marketing and geo targeting, always be sure you are also including a call to action. This can include linking to a website, adding a contact me page, or linking other social platforms.
Geo targeting is a way to eliminate or be an alternative to mailers or walking around neighborhoods. It is a digital version of how to farm an area, and stay active in the community. This way you stay top of mind without as much effort.
