Everyday, we are bombarded with information. Whether we are on social media, checking email, or opening our mailbox, everyone is competing for our attention at every turn. So how can real estate professionals like you market themselves to stand out from all the noise?
Having high-quality visual content can go further than you think when it comes to meeting your marketing goals. This includes professional-grade images, graphics, and videos that not only help you stand out from the crowd, but also increase customer engagement, create credibility, and help you share your message more effectively.
Below are four characteristics of high-quality visual content to keep in mind when creating your marketing materials:
- High Resolution- All of your visual content, whether it’s images of a property, fun graphics, or even your headshot, should be high resolution. Not only does this ensure that your images are clear and crisp, but it also gives them versatility because they will look professional even when enlarged or printed on other materials.
- Brand Consistency- Your brand colors, logo, and headshot should be an important piece of every marketing touchpoint. This creates a cohesive feel across all your marketing efforts and can help with brand recognition and trust.
- Professional Composition- When creating visual content, pay attention to perspective, framing, and balance. Your images and videos should be arranged in a way that helps guide the eye of the viewer to focus on your main message.
- Relevance- Each visual piece should be thoughtfully chosen to enhance and compliment the main message of your content. Think about the key takeaway for your audience and be sure that your graphics and images add both value and clarity.
