Benefits of a Website

Often, the most basic marketing activities are also the ones that are forgotten or overlooked. While this may seem obvious, an essential activity for your business is the creation and maintenance of a professional website.

A website provides a snapshot of what your business is and what services you offer. It delivers a platform where you can talk about the areas in which you work, if you prefer to represent buyers or sellers, and if you work within a specific segment of real estate. Your website can can also include things like testimonials and information about the employees working at your business.

A website is a valuable and essential way to market and grow a business. Research has found that not having a website costs small businesses 70-80% of potential customers. That is a lot of business being left on the table!

There are dozens of benefits to having a professional website. First and foremost, it makes you and your business look more professional. Everyone uses the internet to discover new businesses. If someone stumbles across the “Suzie Smith Real Estate” Facebook page, chances are the next thing they will do is look for a website to explore. 

Not only is a website an easy way to exchange information and provide consumers with everything they need to know, it will also help your business build credibility. Real estate buyers and sellers will likely trust your work more if they are able to learn all about you and your work through a website. “Potential customers would not trust a business that didn’t have a telephone number or a physical address. The same is true for not having a website and email address.” (Saita, LinkedIn) 

A website is a cost-effective way to build your reputation and get your name out there in order to grow your business. An established website can help potential buyers and sellers find out about the business you provide.

If you are interested in discovering more benefits, below is a linked article from LinkedIn discussing this topic in further detail. 

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