Love them or hate them, there is no denying that short form videos like TikTok and Reels, have changed the course of video creation and marketing.
There is increasing demand for video shorts that last no longer than 1 minute, and yet are extremely effective in getting the message across to viewers. So how can real estate professionals benefit from this trend without getting online and doing choreographed dances?
There is an easy solution. In general, real estate marketing is highly visible, meaning potential buyers want to fall in love with something visually in order to
really be able to see themselves purchasing (and ultimately living in) the property.
Showing potential buyers your listing via staging 3-D virtual tours, open house events, highlighting unique features of the home, and so on will help build the visual appeal of the house. This also helps highlight the work you’re doing as an agent to help sell the home for your sellers to see.
Other ways to incorporate videos into your business include asking happy customers to shoot a quick video testimonial you can share on your page, talking about the latest market stats to intrigue potential buyers or sellers, showcasing open houses to your agent colleagues in order to strike interest, and presenting your listing at company meetings within your brokerage.
The other important element to remember when creating any form of content for your social channels – whether it be regular posts or videos – is to always remain authentic. Your potential buyers and sellers want to make a connection with you and feel confident about placing the biggest transaction of their lives in the hands of a trustworthy agent and friend.
