When it comes to marketing yourself as a professional, social media remains a valuable asset. Among the many social platforms to choose from, LinkedIn has distinguished itself as a premier networking site, connecting users with potential clients, colleagues, and collaborators. As a result, it stands out as an essential platform for real estate industry professionals to market themselves to potential clients and industry peers. Here are a few tips to help optimize your profile and experience on LinkedIn:
Sync Your Profile with Your Email Address Book: By syncing your address book with your profile, LinkedIn can automate suggestions of people to both connect with and follow. Add people to your network who share your professional experience and expertise.
Enhance Your Profile with Relevant Keywords: Your headline and bio section are key to searchability within LinkedIn. It is important to choose uncommon keywords to increase your visibility and make your profile stand out. LinkedIn recommends users ”avoid overfilling your profile with keywords and only include the keywords that best reflect your expertise and experience” and notes that an extended list of keywords will likely get filtered out through spam, negatively impacting your searchability.
Optimize Your Skills Section for Better Search Rankings: Within LinkedIn, you can add up to 50 skills to your profile and pin at least 3. Choosing those that can help you get discovered by potential clients and people within your industry is important. Stick to key functional skills as opposed to soft skills. Examples of skills may include negotiation, market analysis, and customer service.
Write Articles to Share Your Expertise: Not only can you search for articles that are relevant to you, but you can write your own to share your experiences and skills with your peers and potential clients. Generating activity within your profile boosts your ranking in the algorithm, so post, like, share, and comment as much as possible.
Find LinkedIn Events for Continued Education: Search hundreds of LinkedIn events taught by experts in your field. Not only will you be able to learn more and grow your expertise, but you can add the completed courses to your profile as well. This demonstrates a willingness to grow and learn throughout your professional career.